AdTech Keynote: What The Past Five Years Can Teach Us
Saturday, March 29th, 2008Hi, friends. Yes, we really are doing this again. I have 17 sessions to cover over the next three days (assuming I hit all the keynotes). My eyes are already welling up with tears. And even worse, the closest Starbucks is still too far to walk to in heels. Somebody hates me and I’m pretty sure it’s Susan.
Despite my non-caffeinatedness, it’s time for this morning’s keynote. On stage, Lynne Johnson (FastCompany.com) is set to interview keynote speaker Brian McAndrews (aQuantive, Inc) on one of the coolest navy blue couches I’ve ever seen. That’s how you know this is an advertising conference – the sets totally rock. I wonder if that blue couch and the accompanying orange chairs would fit in our rental car? They’d look wicked sweet in my apartment.
Drew Ianni starts with some opening remarks and making San Jose vs. San Francisco jokes that I don’t understand. Drew says he’s from the 408. Or something. Other people laughed so I did too (I already feel inferior because I don’t have a blackberry. I don’t want to feel totally out of the loop). Thankfully, he moves on to some Ad:Tech housekeeping and says Ad:Tech is about how digital is transforming marketing communications. It’s given me a job for one thing. He also talks about the upcoming Ad:Tech awards and how there will be free booze. People laugh again and this time I can comfortably join in. I, too, understand the humor in free booze.
Drew welcomes the marketing maelstrom. Luckily, Drew defined “maelstrom